Comments on: Display Ad Networks Simplified http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/ A blog about marketing leadership, digital marketing and social media enthusiasm Thu, 01 Jul 2010 09:46:27 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Bermel Interactive » Display Ad Exchanges Simplified http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/comment-page-1/#comment-20 Bermel Interactive » Display Ad Exchanges Simplified Mon, 02 Nov 2009 21:57:37 +0000 http://bermelinteractive.com/?p=49#comment-20 [...] a previous blog post, I gave a brief overview of display advertising’s evolution from stand alone publisher sites to [...] [...] a previous blog post, I gave a brief overview of display advertising’s evolution from stand alone publisher sites to [...]

]]> By: admin http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/comment-page-1/#comment-19 admin Mon, 02 Nov 2009 20:23:19 +0000 http://bermelinteractive.com/?p=49#comment-19 <a href="#comment-17" rel="nofollow">@Paul Wright </a> Thanks Marci and Paul for your positive comments. Re the UK, always a good reminder that other markets often lead the way. Re publisher dissatisfaction, do you think they are finally establishing a value proposition based on premium content and highly desirable audiences? I'll have to follow up on Rubicon and Admeld - thanks for the mention! @Paul Wright Thanks Marci and Paul for your positive comments. Re the UK, always a good reminder that other markets often lead the way. Re publisher dissatisfaction, do you think they are finally establishing a value proposition based on premium content and highly desirable audiences? I’ll have to follow up on Rubicon and Admeld – thanks for the mention!

]]> By: Paul Wright http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/comment-page-1/#comment-17 Paul Wright Fri, 30 Oct 2009 17:05:45 +0000 http://bermelinteractive.com/?p=49#comment-17 Mary Interesting from a US perspective and a great summary - in the UK we have already reached 50 % of display monies being spent on ad networks and think it may go higher over the next two years. However, more and more publishers are dissatisfied with the impact of networks have on yields and may start fighting back by removing networks from their inventory. The effect of this may be to drive yields down further on networks as high reach / engagement premium sites are needed to maintain higher cpms/cpas. Equally the likes of Rubicon and Admeld(ad networks aggregators) may further change the environment further , but that is another subject entirely.... Paul Wright Rockster Digital Media, UK Mary

Interesting from a US perspective and a great summary – in the UK we have already reached 50 % of display monies being spent on ad networks and think it may go higher over the next two years.

However, more and more publishers are dissatisfied with the impact of networks have on yields and may start fighting back by removing networks from their inventory.

The effect of this may be to drive yields down further on networks as high reach / engagement premium sites are needed to maintain higher cpms/cpas.

Equally the likes of Rubicon and Admeld(ad networks aggregators) may further change the environment further , but that is another subject entirely….

Paul Wright
Rockster Digital Media, UK

]]> By: Marci Reynolds http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/comment-page-1/#comment-11 Marci Reynolds Fri, 23 Oct 2009 16:35:23 +0000 http://bermelinteractive.com/?p=49#comment-11 Mary, Interesting and helpful overview of ad networks- the history and the advantages. Thanks for posting! Marci Reynolds J2B Marketing Mary,

Interesting and helpful overview of ad networks- the history and the advantages. Thanks for posting!

Marci Reynolds
J2B Marketing

]]> By: UNCATEGORIZED - Week tech: Chicken Little says Internet dying edition - TechBlog http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/comment-page-1/#comment-8 UNCATEGORIZED - Week tech: Chicken Little says Internet dying edition - TechBlog Sun, 18 Oct 2009 17:06:37 +0000 http://bermelinteractive.com/?p=49#comment-8 [...] Bermel Interactive » Display Ad Networks Simplified [...] [...] Bermel Interactive » Display Ad Networks Simplified [...]

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