Comments for Bermel Interactive http://bermelinteractive.com A blog about marketing leadership, digital marketing and social media enthusiasm Tue, 24 Nov 2009 04:00:33 -0700 http://wordpress.org/?v=2.8.6 hourly 1 Comment on Dynamic Ad Optimization: A Solution for Display Advertising? by Bermel Interactive » Google Buys Teracent Display Ad Solution http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/comment-page-1/#comment-25 Bermel Interactive » Google Buys Teracent Display Ad Solution Tue, 24 Nov 2009 04:00:33 +0000 http://bermelinteractive.com/?p=165#comment-25 [...] today they are acquiring Teracent, a dynamic ad optimization company I referenced in an earlier post. Disclosure: I was fortunate to do some contract work for Teracent beginning in March of this [...] [...] today they are acquiring Teracent, a dynamic ad optimization company I referenced in an earlier post. Disclosure: I was fortunate to do some contract work for Teracent beginning in March of this [...]

]]> Comment on Salesforce’s Social Media Play by admin http://bermelinteractive.com/2009/11/22/salesforces-social-media-play/comment-page-1/#comment-24 admin Tue, 24 Nov 2009 03:08:13 +0000 http://bermelinteractive.com/?p=289#comment-24 Craig - Thanks for your comments. I don't know that Chatter is promising to be the be-all, end-all, nor do I think companies should wait. I'd be interested to know what you think of the 4 SMM platform developers you are already working with on SalesForce.com. Re SMM and Inbound Marketing and Social Networking, good suggestion for another post. We tend to use the terms interchangeably and yet they are different things. <a href="#comment-22" rel="nofollow">@Craig Stark </a> Craig – Thanks for your comments. I don’t know that Chatter is promising to be the be-all, end-all, nor do I think companies should wait. I’d be interested to know what you think of the 4 SMM platform developers you are already working with on SalesForce.com.

Re SMM and Inbound Marketing and Social Networking, good suggestion for another post. We tend to use the terms interchangeably and yet they are different things. @Craig Stark

]]> Comment on Salesforce’s Social Media Play by admin http://bermelinteractive.com/2009/11/22/salesforces-social-media-play/comment-page-1/#comment-23 admin Tue, 24 Nov 2009 03:04:53 +0000 http://bermelinteractive.com/?p=289#comment-23 Hi Chris - I agree that adoption is sign of success, but my take it that the announcement alone is enough to move the chains forward towards a first down and you need those first downs to make the next downfield play. In the meantime, I'm with you. We debate. <a href="#comment-21" rel="nofollow">@Chris Selland </a> Hi Chris – I agree that adoption is sign of success, but my take it that the announcement alone is enough to move the chains forward towards a first down and you need those first downs to make the next downfield play. In the meantime, I’m with you. We debate. @Chris Selland

]]> Comment on Salesforce’s Social Media Play by Craig Stark http://bermelinteractive.com/2009/11/22/salesforces-social-media-play/comment-page-1/#comment-22 Craig Stark Tue, 24 Nov 2009 02:00:02 +0000 http://bermelinteractive.com/?p=289#comment-22 Adding Chatter to SalesForce legitimizes Social CRM to the client base and opens up TPD for further value. It's likely too light to be very useful compared to other dedicated SMM cloud platforms/tools like Lithium or Awareness -but it opens the doors. We are already woking with 4 SMM platform developers which are supported on the AppEx on SalesForce.com so if you are waiting for Chatter to be a single play you may be "Waiting for Godot"... I would argue that if Enterprise customers are looking for validation in SMM at this stage of the game they are crazy to wait - it's like deciding if you should wear pants- you put them on with the understanding that there would be ramifications if you don't.. Also, people need to understand the difference between Social Media Marketing or Inbound Marketing and Social Networking. Adding Chatter to SalesForce legitimizes Social CRM to the client base and opens up TPD for further value.

It’s likely too light to be very useful compared to other dedicated SMM cloud platforms/tools like Lithium or Awareness -but it opens the doors.

We are already woking with 4 SMM platform developers which are supported on the AppEx on SalesForce.com so if you are waiting for Chatter to be a single play you may be “Waiting for Godot”…

I would argue that if Enterprise customers are looking for validation in SMM at this stage of the game they are crazy to wait – it’s like deciding if you should wear pants- you put them on with the understanding that there would be ramifications if you don’t..

Also, people need to understand the difference between Social Media Marketing or Inbound Marketing and Social Networking.

]]> Comment on Salesforce’s Social Media Play by Chris Selland http://bermelinteractive.com/2009/11/22/salesforces-social-media-play/comment-page-1/#comment-21 Chris Selland Mon, 23 Nov 2009 17:39:04 +0000 http://bermelinteractive.com/?p=289#comment-21 It all comes down to adoption - if Chatter becomes widely-used it's an important endorsement for and validation of Social Media/Collaboration in the Enterprise. It's by no means a sure thing that will happen, but Salesforce.com is certainly going to put the full weight of their marketing machine behind it. Since the product doesn't 'ship' for a few months, we have plenty of time to debate it in the meantime. It all comes down to adoption – if Chatter becomes widely-used it’s an important endorsement for and validation of Social Media/Collaboration in the Enterprise. It’s by no means a sure thing that will happen, but Salesforce.com is certainly going to put the full weight of their marketing machine behind it.

Since the product doesn’t ’ship’ for a few months, we have plenty of time to debate it in the meantime.

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