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	<title>Bermel Interactive &#187; media plans</title>
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	<description>A blog about marketing leadership, digital marketing and social media enthusiasm</description>
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		<title>Display Ad Exchanges Simplified</title>
		<link>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/</link>
		<comments>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:57:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[media plans]]></category>
		<category><![CDATA[online advertising]]></category>
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		<guid isPermaLink="false">http://bermelinteractive.com/?p=82</guid>
		<description><![CDATA[In a previous blog post, I gave a brief overview of display advertising’s  evolution from stand alone publisher sites to ad networks. This one takes a look at a 3rd element, the ad exchange. 
Difference between ad networks and exchanges:
Ad Networks. The 300 to 400-plus  ad networks today aggregate ad inventory from a [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Display Ad Networks Simplified</title>
		<link>http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/</link>
		<comments>http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 16:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
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		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[marketing spending]]></category>
		<category><![CDATA[media plans]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Online ad spending]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=49</guid>
		<description><![CDATA[By Mary Bermel 
While search boasts a better reputation and social media marketing is the industry darling, the $8B worth of spent on display advertising in 2008 is hardly chump change.  (In fact, how many bloggers are now happily collecting monthly paychecks thanks to profitable display campaigns running on their sites?) In 2008, 70% [...]]]></description>
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		<slash:comments>5</slash:comments>
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