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	<title>Bermel Interactive &#187; online advertising</title>
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		<title>Dynamic Ad Optimization: A Solution for Display Advertising?</title>
		<link>http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/</link>
		<comments>http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 03:46:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=165</guid>
		<description><![CDATA[Dynamic ad optimization helps display advertising by delivering hype targeted messages and creative. ]]></description>
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		<title>Display Ad Exchanges Simplified</title>
		<link>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/</link>
		<comments>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:57:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[media plans]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>

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		<description><![CDATA[In a previous blog post, I gave a brief overview of display advertising’s  evolution from stand alone publisher sites to ad networks. This one takes a look at a 3rd element, the ad exchange. 
Difference between ad networks and exchanges:
Ad Networks. The 300 to 400-plus  ad networks today aggregate ad inventory from a [...]]]></description>
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