<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Bermel Interactive &#187; online marketing</title>
	<atom:link href="http://bermelinteractive.com/tag/online-marketing/feed/" rel="self" type="application/rss+xml" />
	<link>http://bermelinteractive.com</link>
	<description>A blog about marketing leadership, digital marketing and social media enthusiasm</description>
	<lastBuildDate>Tue, 24 Nov 2009 04:02:16 +0000</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.6</generator>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
			<item>
		<title>Google Buys Teracent Display Ad Solution</title>
		<link>http://bermelinteractive.com/2009/11/23/google-buys-teracent-display-ad-solution/</link>
		<comments>http://bermelinteractive.com/2009/11/23/google-buys-teracent-display-ad-solution/#comments</comments>
		<pubDate>Tue, 24 Nov 2009 04:00:30 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Search - SEO and SEM]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[DataXu]]></category>
		<category><![CDATA[Display]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[Teracent]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=321</guid>
		<description><![CDATA[Google's announcement to acquire Teracent is further evidence that Google is serious about display advertising, and that display advertising is increasingly like search. ]]></description>
		<wfw:commentRss>http://bermelinteractive.com/2009/11/23/google-buys-teracent-display-ad-solution/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Dynamic Ad Optimization: A Solution for Display Advertising?</title>
		<link>http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/</link>
		<comments>http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 03:46:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[Display Advertising]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=165</guid>
		<description><![CDATA[Dynamic ad optimization helps display advertising by delivering hype targeted messages and creative. ]]></description>
		<wfw:commentRss>http://bermelinteractive.com/2009/11/12/dynamic-ad-optimization-a-solution-for-display-advertising/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Display Ad Exchanges Simplified</title>
		<link>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/</link>
		<comments>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/#comments</comments>
		<pubDate>Mon, 02 Nov 2009 21:57:31 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[ad exchange]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[Interactive Advertising Bureau]]></category>
		<category><![CDATA[media plans]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[online marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=82</guid>
		<description><![CDATA[In a previous blog post, I gave a brief overview of display advertising’s  evolution from stand alone publisher sites to ad networks. This one takes a look at a 3rd element, the ad exchange. 
Difference between ad networks and exchanges:
Ad Networks. The 300 to 400-plus  ad networks today aggregate ad inventory from a [...]]]></description>
		<wfw:commentRss>http://bermelinteractive.com/2009/11/02/display-ad-exchanges-simplified/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Keeping Up with All Things Interactive</title>
		<link>http://bermelinteractive.com/2009/10/26/keeping-up-with-all-things-interactive/</link>
		<comments>http://bermelinteractive.com/2009/10/26/keeping-up-with-all-things-interactive/#comments</comments>
		<pubDate>Mon, 26 Oct 2009 21:08:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=67</guid>
		<description><![CDATA[Staying abreast of marketing today is a challenge. Here's a couple of ideas for how to do so. ]]></description>
		<wfw:commentRss>http://bermelinteractive.com/2009/10/26/keeping-up-with-all-things-interactive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Display Ad Networks Simplified</title>
		<link>http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/</link>
		<comments>http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/#comments</comments>
		<pubDate>Sun, 18 Oct 2009 16:30:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ad networks]]></category>
		<category><![CDATA[marketing spending]]></category>
		<category><![CDATA[media plans]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[Online ad spending]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://bermelinteractive.com/?p=49</guid>
		<description><![CDATA[By Mary Bermel 
While search boasts a better reputation and social media marketing is the industry darling, the $8B worth of spent on display advertising in 2008 is hardly chump change.  (In fact, how many bloggers are now happily collecting monthly paychecks thanks to profitable display campaigns running on their sites?) In 2008, 70% [...]]]></description>
		<wfw:commentRss>http://bermelinteractive.com/2009/10/18/display-ad-networks-simplified/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
	</channel>
</rss>

